On our Circle Ahead Instagram @circle_ahead we have lots of educational carousels that help beginners start their fashion sustainability journey.
Take a look at this slide deck and use the CIRCLE acronym to remember key words that will end up being your guiding principles.
AN ACRONYM TO TAKE WITH YOU C.I.R.C.L.E
We have selected 18 words to chose from. Pick the ones that resonate most with you and take them along whenever you go shopping for new clothes.
CIRCULAR,
CRAFTSMANSHIP, CURATE
Circular: Embrace circular fashion, where garments are designed with longevity, recyclability, and eco-friendliness in mind.
Craftsmanship: Appreciate quality over quantity.
Choose well-crafted items that stand the test of time, reducing the need for frequent replacements.
Curate: Transform your mindset. Instead of mindless consumption, curate a wardrobe with pieces that align with your style and values.
I: INTENTIONAL, INVEST, INDIVIDUALITY
Intentional: Be intentional with your choices.
Every purchase sends a message-choose wisely for a sustainable impact.
Invest: Invest in quality pieces. While they might have a higher upfront cost, they pay off in durability and reduced environmental impact.
Individuality: Your style is unique.
Celebrate individuality by choosing pieces that resonate with your personal expression.
R: REDUCE, REUSE, RECYCLE
Reduce: Opt for a minimalist approach.
Own less, choose well, and embrace the philosophy of ‘less is more.’
Reuse: Extend the life of your wardrobe.
Embrace second-hand treasures and participate in the joy of reusing fashion.
Recycle: When a garment reaches the end of its life, ensure it gets a new one. Support recycling initiatives to close the fashion loop.
C: CLEAN, CARBON NEUTRAL, CONSCIOUS
Clean: Opt for clean, green materials and production processes that minimize harm to the environment.
Carbon Neutral: Support brands committed to offsetting their carbon footprint, contributing to a more balanced and sustainable world.
Conscious: Develop a fashion consciousness. Be aware of the impact of your choices on the planet and the people involved in the production chain.
L: LEARN, LONGEVITY, LOVE
Learn: Stay informed. Keep learning about sustainable practices, materials, and brands.
Knowledge empowers responsible choices.
Longevity: Prioritize longevity over trends. Invest in high-quality, timeless pieces that withstand fashion’s ebb and flow.
Love: Cultivate love for your clothes. Cherish and care for them. A deeper connection reduces the urge for constant newness.
E: ETHICAL,
ENVIRONMENT, EARTH
Ethical: Support brands with ethical practices, ensuring fair treatment and pay for the workers involved in the production process.
Environment: Be a guardian of the environment.
Choose fashion that has minimal negative impacts on the planet.
Earth: Acknowledge your role in preserving the Earth. Make choices that align with a sustainable and harmonious coexistence.
Good luck!
We’re on this journey together.
